Want to show up more often in our “EXPLORE” tab?

We’ve been getting some great questions on how to have your profile show up more in the “EXPLORE” tab, so here are some tips and things to keep in mind that affect the relevance of your profile:

  • REVIEWS– Both the average star rating and number of reviews.
  • ACTIVITY– Be active on the app and don’t let weeks go by without collaborating. Most importantly, if you have active collabs, don’t leave them hanging. Stay in contact!
  • PROFILE– Having a completed profile (including fresh photos, bio with keywords, multiple social accounts, etc.).
  • WEBSITE– Make sure a website is added to your profile. If you don’t have a website, you can create a “LYNX in Bio” url and add your various social media accounts, portfolio, etc. all within the LYNX. Get Lynx for free HERE.
  • COLLAB FULFILLMENT– Completing collaborations on time, in full, and as agreed upon in Collab Details. Don’t forget to leave a review because the collab is not 100% finished until you have done so.

If you have any questions about these tips, please feel free to reach out to us. Thanks!

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What can Instagram influencers do for your business?

Let’s face it, if you aren’t marketing your business on Instagram, you are probably missing out on some cash. This is especially true of B2C marketers who are trying to connect directly with customers. With infomation being thrown around like the fact that Instagram “has about 400 million active users daily” and that “56% of Instagram users make $50,000/year or more”, it is easy to see why this is an attractive audience to be showing off how useful/sexy your brand, product and/or services are.

There are many ways to leverage the power of Instagram, including of course building a strong, consistent and engaging account for your brand. There are also options for paid advertising on Instagram including targeted ads that appear on people’s feeds dependent on the select target audience you choose. Both of these are very powerful methods if applied correctly, however, spend some time searching successful brands on Instagram and it is unlikely you will find anything that has more power than Influencer Marketing.

Influencer marketing can be a complex tool, with each social media platform having their own nuances and aspects that can be used to your advantage. In this article, we avoid the obvious and look at some of the other best ways to work with influencers on Instagram.

 

Feed your feed

 One of the biggest issues in building a large and engaged audience for your brand on Instagram is the sheer amount of content that is required to keep your feed up to date.

In the words of Gary Vaynerchuk “more is more”. And although there is no set figure, about 2-3 times a day is the golden number for really driving engagement and growth on your account. Having that type of content laying around is not easy!

But what if I told you could access professional image and video content from experts that consistently engage with and understand your audience at a fraction of the cost of a professional studio?  Queue Collabor8!

That is one of the biggest benefits of working with influencers on Instagram. By working with individuals to produce content that is relevant to your brand you can then ensure you have a consistent feed of high quality content for your own brands feed. It is worth mentioning here that you must make sure you have permission and/or the rights to use this content for your own marketing purposes.

Made by Mary Jewelry does a great job at getting consistent content from influencers, bloggers, etc.

 

Tell a story

“Buy our product now” just doesn’t cut it anymore when it comes to marketing messages. Brands must deliver a strong brand purpose through storytelling if they want to attract today’s younger market or they risk becoming irrelevant. Check out this bit on storytelling: “The NBA and National Geographic on the power of social for storytelling”. 

A strong brand purpose will usually have many contributors and small stories applied over time to bolster and strengthen its position. Working with influencers on Instagram will let you leverage the powerful position of that influencer with your target market while building and growing your brand story.

This might seem obvious, but worth highlighting, that the Instagram stories feature is an excellent way to do this. With more than 250 million active daily users, it is a powerful and underutilised aspect of Instagram. This can be a series of planned posts in which your brand will play a subtle but crucial part in the overall story.

The most effective way I have ever seen this being applied has been through influencer attended events and new product launches. This gives you the ability to physically build the influencer into part of your brand story and allows them to communicate it in an authentic and genuine way with their audience.

 

Think link

 It may be the bane of digital marketers lives that Instagram has for some reason made it so difficult to include links on their platform, but it does have its benefits. With so few links to choose from, this has made those that are available prime estate on the platform.

Of course, your brand will have the ability to include a link in your bio as well as the potential to include shopping tags to posts and links in your own stories, depending on the size and verification of your account. Side note: If you haven’t seen our hack for multiple links in your bio yet, check it out HERE. Working with influencers also opens up a ton of additional options of well visited links on Instagram.

Working with an influencer who will include a link in their bio can be considered the holy grail of Instagram marketing. But be warned, this is not something that is easy to land, and not always guaranteed to perform. This can either cost a huge amount up front, or you will need to offer the influencer a large amount of value for this prime position, such as a large commission on sales or something else exclusive and sexy. Yet another reason we developed LYNX in Bio.

The smart marketer will turn their focus back to stories. Most substantial influencers will have access to the link function on Instagram, accessing this “swipe-up to visit” is usually valued less by influencers and therefore easier to access for brands. Considering this in tandem with our point above means influencers can tell a fantastic story before finally pointing viewers over to somewhere you can then capitalise on that attention.

One point worth noting. It is crucial to give influencers something good to link to, with a high value for their audience. Firstly, this will encourage the influencer to actually use the link and will also mean you don’t have a huge bounce rate after users have swiped up.

 

Vote to promote

 Have you ever used the vote-button on Instagram?

It can seem a little mundane when not used properly. But in fact, this function has huge engagement and even sales potential. Imagine for example the ability to shape new products and services for your brand based around exactly what your audience wants!

We have all heard of collaborations between big brands and celebrities. These can create huge traction for brands, just take a look at the latest collaboration between Kourtney Kardashian and the Pretty Little Things brand. But working with smaller influencers can also create a great amount of publicity for a brand and the use of the vote button can boost that even further.

Working with influencers to create a specific product that is unique to them is both a great way to earn their favour as well as tap into their extensive audience. This tactic has been used with some great success with certain brands. However, working with an influencer to create a unique product based on their preferences and then tapping into their audience to create a final edition provides huge power with a product meeting customer preferences as well as a pre-engaged audience.

Take for example a watch brand that may partner with one of their top influencer partners to create a signature watch. This could include a process of creating a number of sample watches to the influencers preferences, which will then get voted on by the influencer’s audience via their story voting buttons. You end up with a watch that is both true to the influencers style as well as chosen by their audience.

It is clear that Instagram is a powerful platform when it comes to influencer marketing. Alongside the obvious options for working with influencers like posts in their feed promoting your products and brands, you can also work with influencers in more creative ways through their stories and by creating expert content that can be leveraged in your own feeds.

See how Collabor8 can connect you with thousands of influencers today!

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7 Tips to Optimize Your Collabor8 App Experience

Good afternoon Collabor8ers!

Many of you are new to the app and are just getting familiar with the platform. Others have been on for a couple weeks now and may have already started working on collabs. Either way, we have compiled 7 tips for you to optimize your profile so that you are pleasing to the eye AND the brain.

  1. Profile Photos – When you first create an account, Collabor8 will automatically pull in your most recent Instagram photo and use it as your profile image. This is to avoid blank profiles and help beautify the EXPLORE page. We recommend that you add additional photos by clicking the “PHOTOS” button in the upper-left corner and selecting Instagram as the source. It will allow you to bring in as many photos from your Instagram feed as you want. After doing so, decide which image you want to be on the cover of your profile and hit the “PROFILE” button in the upper-right corner of your screen. If you want to see some great examples of profile photos, check out Gigi Pip (brand) or Salome Brimhall (Influencer) inside the app.Add Photos to your Collabor8 Profile
  2. Location and Bio – Many brands and influencers are trying to get word out to new geographical areas, so it is important that you specify where you are located, or where most of your followers are located. (NOTE: This will soon be a “smart” location that will allow you to select your geo location and then be able to search by area, radius, etc.). Your Bio gives you a unique opportunity to tell others about yourself and what may set you apart from others. In today’s world, we are dying to “connect” with others on a new level. This might be through a style of photography, a charitable cause, a life story, etc. Let others get to know you! After all, they need to trust who they are working with and a bio definitely helps. Check out Chelsey Hale (Influencer) or Halftee (Brand) to get an idea of a good bio. Short and sweet is OK!Bio and Location
  3. Link Social Media Accounts – Collabor8 populates a “Total Reach” that accounts for all of your social media followings. It is important to add each outlet you have because some brands are looking to grow a specific platform. For example, “Brand A” might have a huge Instagram following but they really want to get more exposure to their Periscope account. So they might pass on somebody with a big Instagram for someone with a smaller Periscope following, because they are new Periscope. You never know what will pique their interest! Jane.com has done a great job at completely filling out their social media.Jane.comAs a side note, some of you have asked about the difference between VERIFIED and UNVERIFIED social accounts. VERIFIED means that we currently have an api connection that allows us to automatically tap into Instagram and Twitter (Facebook pages soon) and update the follower counts. The UNVERIFIED accounts do not currently have api connections so you must enter the number of followers that you have manually. However they do still contribute to your Total Reach.
  4. Respond to Requests ASAP – When somebody sends you a request, think of it as an opportunity to reach a new pool of people and get new content for your account. If they are a good fit, accept quickly and spark up a conversation. There are no rules on who needs to begin the chat! Feel free to send a message right away and break the ice. They are likely just as eager to work with you as you are with them. On the other hand, if they are not a good fit at the moment, click the “x” on their request sooner rather than later so they can move on as well. COMMUNICATION IS KEY!
    • Quick side note: If you get a “POSTPONED” message back from an account that you have requested, this could mean a few different things. For example, it could mean that they are currently booked for collabs, they have surpassed their collab budget for a given time frame, or they’d like to revisit the opportunity after 30-60 days. Do not feel like they have denied you. Timing is everything 🙂
  5. Keep up on collabs – On the detail screen (the blue circle with 3 lines) within each collaboration, there is a progress bar that shows how the collaboration is moving along. You can click the bar and it will open a flyout window that shows the progress in more detail. One of the BIGGEST concerns we have heard about is people who are not responded to chat messages in a timely manner. We understand that you are busy, but try your best to be as prompt as possible. See below for a graphic:Detail screen tips
  6. Keep your app updated to the most current version!! – This is unique situation for you guys as beta testers because we publish updates quite often (every 1-2 weeks) and they typically have significant changes to them. Although you can’t always see the changes, we are squashing bugs, fixing crashes and making the app faster. If you don’t update your app, the platform will be slower for you AND possibly cause issues for those that you collaborate with. So please update your app as soon as you recieve the TestFlight email notification that there is a new version. You can also open your TestFlight app at any time to see if there is an update available. NOTE: To avoid bugs being carried over to the new version, try to delete the current app on your phone first and then update to the new version via TestFlight.
  7. Curate an AMAZING platform of Collabor8ers – We want to have the best brands and the best influencers on this app so we can all work together seamlessly. If there are brands or influencers that you have wanted to work with and are not currently on the app, please let us know and we will reach out them personally to invite them to the platform. We are at your service in this regard and want Collabor8 to be a 1-stop-shop for you and your business. We are actively inactivating accounts that are stagnant to make room for people who are truly wanting to be part of this family!

We are so pumped that so many of you are loving the app and we hope to only make it better for you. We have some rad updates in the works and we hope you are excited 🙂

Have a great weekend!

-Collabor8

 

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