Can small businesses make a big impact with influencers?

Taft Shoes – @Taft on Instagram

It is undeniable that influencer marketing is a massive buzz in the marketing world. And at the moment it doesn’t look likely to quiet down any time soon. Many savvy marketers are either adopting the tool or exploring the possibilities of leveraging influencers to promote their brands. But a quick search on Google can easily leave you feeling like engaging the top talent in your market is simply out of reach, especially if you are a small or startup business with a modest budget or limited resources.

With mega-influencers such as Kim Kardashian reportedly demanding up to $500k for access to her vast Instagram audience of 104M, it is not surprising that many see influencer marketing as an over-priced and simply over-indulgent way for some businesses to rub shoulders with the stars.

But worry not. Many experts on the subject now preach the benefits and cost-effectiveness of working with smaller influencers and brand advocates to gain real and substantial exposure and brand value for smaller businesses. In fact, some businesses have practically built their whole marketing growth strategy on leveraging their numerous assets to work with a range of influencers. Take for example the Taft shoe brand and Gym Shark clothing, two businesses that have sky rocketed to success through the use of a mix of influencers and customer-generated content on Instagram.


Micro, Macro, Mega

Taking into consideration the sheer ridiculousness of paying up to $500k for influencer posts on Instagram, defining the size of influencers your business will work with goes a long way to defining your strategy and overall approach to this type of marketing.

Let’s start by putting Kim Kardashian and the other mega influencers on the back burner for now. At least until your business is making so much profit your only option is to buy a mega yacht or pay Kim to say she loves your stuff. You still have two options available. One is to focus on a small number of macro influencers or a larger number of micro influencers.

Working with a small number of macro influencers may seem like the obvious option here. A smaller pool means less leg-work and bigger reach per influencer. However, with startup and small business budgets in mind, working with these types of influencers can be cost inefficient. As macro influencers are often approached to collaborate with brands, this usually means there is much less wiggle room to leverage brand assets beyond financial reward for collaborations.

Working with micro-influencers on the other hand leaves more room to barter deals based on value that can be brought to the table. It also allows more scope to work with multiple individuals, this brings a host of benefits including increased creative assets as well as creating the ‘everybody is talking about…’ effect.

Micro-influencers as a general rule also bring more to the table in terms of engagement with their audience, this is often due to the more manageable numbers of followers they hold and the ease with which they can continue conversations. Engagement is key when working with influencers, without it there is no way a brand will benefit from collaboration, some reports show that micro-influencer demand more than 60% more engagement than their larger competitors.


Leverage Assets

 With the media’s approach to influencer marketing you would be forgiven for thinking that all influencers care about is money. Yet, many influencers are open to bartering deals around the value your brand can bring them beyond actual cash payment. When approaching influencers, take into consideration the various aspects you can bring to the table that will motivate them to work with you.

These can include free products/services, early access to products/services, discounts for themselves or/and their audience, exclusive content, access to events, access to other influencers or access to your audience or expertise. The list goes on, but you get the point. There is no harm in getting creative!

Once you have a comprehensive list of what you are able to offer influencers, you must then understand what motivates them. Usually this is as simple as starting a conversation with the influencer and discovering their goals and ongoing objectives. This then allows you to match your assets to their goals and strongly compel them to collaborate with your brand.

It is worth noting here that influencers often gain their position through the expert content they create. This takes high levels of creativity as well as countless hours of honing their skills whether that be in writing, video or image editing. Therefore, it is often worth generating some budget when it comes to working with influencers even if it is a token amount. As it allows you to show your appreciation for their craft as well as covering at least some of the time they invest into delivery.


Squeeze It

 As a small or start-up business, it is crucial that you squeeze every last drop of benefit out of everything you do, therefore it is crucial to understand exactly what influencers bring to the table and how to leverage their skills to the benefit of your brand.

It is also crucial to understand the difference between the metrics that can be measured from influencer marketing activities and the actual physical benefits. Just like 1,000 new followers makes no real difference to your brand unless they can be converted into customers.  Impressions, likes, reach, comments and sentiment on influencer posts truly provide no benefit for your brand, but are simply indicators of performance.

Understanding the physical benefits and assets that influencers bring means you can finely tune your operations to further boost these to your advantage. The generation of expert content, the increase of brand recognition, as well as aligning with influencers to generate a position on thought leadership are just some of the benefits of the tool.

It is clear that influencer marketing is not simply at the reserve of marketers within the big brands, working with massive influencers, paying them huge sums of money to create quite frankly often insincere posts about their products. In fact, smaller businesses can hack the influencer economy and get much better ROI on their assets by working with smaller influencers with higher engagement to create more assets that can further benefit the brand.

Collabor8 sets itself apart in the Influencer Marketing community by being the best app to connect micro and macro influencers to brands across the world. Here’s the proof:


Summer Vibes- App Version 2 update + Brand Spotlight: Mother E

Summer Vibes

Where has the time gone! The fact that it’s already June is blowing our minds… But that does mean vacations, pool parties, barbecues, and lots of great opportunities for photos. So we aren’t complaining!

There are 2 things I’d love to tell you about as we slide into this weekend:

New Version 2!

*Image blurred for suspense and special effects 😉

We have been working diligently for the past 6 months to release a new and improved V.2 of Collabor8. Not only will it be faster and more efficient, but the user interface has been completely revamped. With your suggestions, and the insight from our new CTO, we think you will be pretty happy with it. We’ve also added some new features that we’ll tell you about as the launch approaches.

This Version 2 will release this month, so stay tuned!

Brand Spotlight: Mother E

From time to time we like to spotlight brands on our app that are making a difference and engaging our community.

Mother E is an amazing brand on our Collabor8 platform and has done some great things for our community. Mother E has taken the holistic powers of essential oils and made them available directly to consumers (as opposed to an MLM approach). So you can buy whatever you want, whenever you want directly from their website. They are more affordable than any other oils we’ve used, plus they plant a tree for every single item purchased.

Today they launched a challenge called “Keep Your Cool”. This will be a super fun challenge that teaches you to be present and take short moments throughout the day to relax and nurture your mind so you don’t lose your shit! They are offering us and our users $165 worth of product for $100 if you would like to join.

This includes:

  • “The Elements Collections”- Earth, Air, Fire, Water
  • Aromatic Oil Diffuser
  • Fractionated Coconut Oil
  • Carrying Bag
  • Daily support and the how-to guide

Join our Collabor8 team and do this challenge with us. We dare you! Click here to get your discount: Mother E Challenge

Mother E is also available on the app and would love to collabor8 with influencers all over the world.

One last thing.

Make sure you are following us on Instagram. We repost collaborations and inspiration for you and your endeavors! Thanks for being part of our fast-growing community.

Interview and Exclusive Video release of “Love/Drugs” by Strange Familia

Collabor8 was created to simplify and expand a brand’s ability to connect with social media influencers and vice versa. Typically brands participating in these collaborations (collabs) offer tangible products, but recently the Collabor8 app has been expanding its services into the arts community, which is very exciting. Musicians, bands, dancers, and other artists are brands at their core. Their products are their songs, physical movements, or art pieces, which can be very intimate things to share with the world. Artists can promote their art alone, but by collaborating with other artists and brands, there can be increased visibility and awareness of their product. To highlight this, we wanted to share an interview we conducted about a recent collaboration between two musicians, a ballerina, and a watch brand. The trio collaborated in unconventional and creative ways to cross-promote each other to three audiences that may not have otherwise seen any overlap. Check out our conversations with Strange Familia and Chelsea Keefer below.


Love/Drugs Video Release

Collabor8: Thanks for meeting with us, can you tell us a little about Strange Familia?

Strange Familia: We’re (Brecken Jones and Garret Williams) an Electro-Pop band from Salt Lake City, Utah. We just released our self-titled debut album in April. We’ve been working together for a little over two years on the project and are really excited to finally have it released!


Collabor8: How have collaborations influenced SF?

Strange Familia: Our project is entirely dependent on collaborative efforts. We both have different strengths and weaknesses and through many hours working together we’ve really found an effective way to complement each other. While it can vary from song to song, Brecken develops most of the instrumentation for a track. He grew up playing instruments from a very young age and became proficient in bass, guitar, piano, and other auxiliary instruments. Before Brecken and I met, I had spent most of my time in music as a songwriter and had developed a love for lyrics and melody and was able to contribute that expertise to our process.

Outside of the band we’ve been able to collaborate with Scott Wiley, an incredibly talented audio engineer and producer. We brought him on board to mix and master our record. Scott had previously worked with bands like Neon Trees, The Moth & the Flame, and The National Parks so we knew we were in good hands, but working with another creative mind in the project really helped us take the album to a place we couldn’t have gotten to alone.


Collabor8: Who did you collaborate with on the “Love/Drugs” music video?

Strange Familia: We worked on “Love/Drugs” with Chelsea Keefer, a professional dancer for Ballet West. We knew we wanted to do something a little different with this song because it’s so unconventional in and of itself. It’s unlikely you’ll hear “Love/Drugs” at the next ballet you attend and it was this kind of unconventional aspect that got me excited about the project. It was only a week or so after Chelsea signed on for the project that we met to shoot the video. Brecken shot and edited the video, with assistance from the very talented Aaron Hendrix.


 Collabor8: What have been some of your favorite collaborations?

Strange Familia: Working on this music video was definitely one of the more rewarding experiences we’ve had. Chelsea is an incredible dancer and choreographer, and to see her interpretation of our song through dance was incredible. She is such a professional and was a real pleasure to work with.

We also just wrapped up a collaboration with Arvo which was a lot of fun. We were able to do an interview with them and a live session on their Facebook Live to promote our album release, and run a giveaway for Arvo watches and tickets to our show with Cold War Kids and American Authors last month. We’ve taken part in the New Year’s Eve parties Arvo throws, and they’ve been a great brand to work with!

Our very first collaboration was with Brad and Hailey Devine. They reached out to us to use our song “Odes” in a travel video they had made in Hawaii. Their video was really beautiful.
Collabor8: What are you looking for in future collaborations?

Strange Familia: We’re always looking for interesting projects to get involved with. Our style has always been a little left-of-center so if it’s outside the box, we’re more likely to get involved, though we certainly would consider traditional or classic projects. We’re always looking for something new to have fun with.


Collabor8: Why might brands or influencers want to work with Strange Familia?

Strange Familia: We love all kinds of music and hope to help provide the soundtrack to other people’s stories. We understand that Strange Familia may not be the right sound for some projects but we’ve worked on all kinds of music from folk and country music to alternative and R&B. We’ve even done some work scoring for short films. Music licensing can get very expensive and as such we are open to trade work (we’d love to work with other videographers on future music videos). If there are any videographers out there looking for music we’d love to see how we can help each other.

Collabor8: How can people connect with you?

Strange Familia: You can find us on the Collabor8 app for collaboration requests!

We’re also in a few other places:


Chelsea Keefer & Strange Familia

Chelsea Keefer

Collabor8: Can you tell us a little about yourself and your background in dance?

Chelsea Keefer: I have been a dancer since I could walk and have experienced almost all genres of dance ranging from African style dancing to classical ballet. I have been a professional ballerina for nearly seven years touring with Aspen Santa Fe Ballet, and Tulsa Ballet for three years, and then getting back to my roots in Utah with Ballet West. I recently graduated with my Bachelor’s of Science in Human Development, and live music is my go to when I need a release from such a strenuous yet fulfilling career.


Collabor8: What was the process like collaborating with Strange Familia on the “Love/Drugs” music video? How was it different from other projects you’ve worked on in the past?

 Chelsea Keefer: The process was super spontaneous with Strange Familia I had run into Brecken at a concert at Urban Lounge and he approached me about doing a music video and I said, Dude, this has been one of my dreams to collaborate with my musician friends! Garret and Brecken sent over “Love/Drugs” and it felt instinctual coming up with the choreography.

Love/Drugs is a very upbeat song that is very natural to move to, I have only done one other collaboration which was with Dane Sandberg from Quiet Oaks and it was to Peter Sarstedt’s “Where Do You Go To My Lovely”. I find when comparing the two collaborations I have done thus far that each carry a different perspective with the rhythms and lyrics. “Love/Drugs” holds a freedom within the lyrics of not caring and doing what feels right in the moment. With “Where Do You Go To My Lovely” it’s more about the loss of a relationship, and what comes with such feelings. Each have been an amazing process and I hope to do more in the future.


Collabor8: Have you collaborated on other commercial or artistic projects? If so, can you tell us about one of those experiences and something you learned from the process?

 Chelsea Keefer: I have worked with a few other artists on artistic projects where movement and nudity are the prominent factors within the photographs, I found these collaborations to be such heartwarming experiences when it comes to body image and how one can really learn to appreciate themselves in front of a camera. It’s an eye-opening experience and I think everyone should give it a try at least once in their lives.


Collabor8: How can people get in contact with you for future collaborations?

Chelsea Keefer: My instagram is @keeferchels and my email is

How to Maximize your Collabor8 Experience

How to Maximize your Collabor8 Experience

How to Maximize your Collabor8 Experience

Now that we have a larger number of users on the app, it is important that you are doing the following in order to make sure that your profile is being seen and showing up in search results:

  1. Complete all aspects of your profile. This includes a bio about yourself or company, location, social media integrations, interests (we recommend top 3), rate information, and payment information.
  2. Portfolio photos. Make sure you have 5-10 photos where you can showcase your style, aesthetic, personality, etc.
  3. Make sure to “complete” each collab that you execute! This is such an important part of the Collab process because it allows you to rate and be rated by whoever you are collaborating with. Completed Collabs and your Ratings are the 2 biggest components of the EXPLORE tab algorithm. We give priority to the most active profiles and new profiles!
  4. Send/receive collab payments securely within Collabor8 (Stripe). Payments done outside the app are not backed/protected by Collabor8 because we have no control nor visibility. Make payments through the “Collab Details” page of your collab so we can help with anything as needed. It also allows you to complete the paid collab and get the benefits of bullet point #3.
  5. Tag @collabor8app #collabor8app in your posts and we’ll use them for reposts, newsletters, blog posts, website, etc. and tag you and/or give you photo credit.
  6. Request to work with smaller brands/influencers to boost reviews and completed collabs.

Other Ways to Grow your Influence

Visit our website to see some of the other tools that have been recommended by Collabor8 users. If you have any other suggestions for tools you enjoy, please let us know!

Seven Steps to a Successful Collab

social media collaboration with influencers and brands influencer marketing

Think of Collabor8 as one large marketplace. Just like other marketplaces, there are two kinds of participants. In our case, there are the “influencers” on one side and the “brands” on the other. Influencers are typically content creators and publishers. Brands create and sell products and are typically on the hunt for the right product placement and content. To be successful in this marketplace, it’s important that users create a well-curated profile. You can learn more about how to create a great profile in our previous post. Once your profile is created, it’s time to enter the marketplace and start doing some deals! These 7 steps will help you be successful in your collaborations:

  1. Find the Right Fit – There are a ton of influencers and brands on our app just waiting to collabor8. Additionally, we’re adding more brands and influencers to our platform everyday, so there should always be new brands or influencers to check out. Be sure to read their bios and take a look at their products / content to see if it’s a good fit for your objectives. It’s also a good idea to check out some of the social accounts on each profile to spot check their engagement.
  2. Request to Collabor8 – Once you’ve determined you’d like to work with that certain brand / influencer, you’ll tap “COLLABOR8” in the upper righthand corner of their profile. This will send a request to that influencer / brand that you’d like to work with them.request to collabor8 with influencer
  3. Determine Details of Collab – After your request has been submitted, it’s up to that influencer / brand to accept or postpone your request. If a request is accepted, the collaboration will move from the “Requests” tab to the “Collabor8” tab. You’ll find these recently approved collabs under your “Active” queue in the “Collabor8” tab. Either of you will then have the opportunity to begin a conversation with your match in order to determine the details of your collaboration in the chat feature. Typically these details include 1) Date of Post 2) Charge (if something other than trade) and 3) Details of Post (where will the influencer post? what content? what product will be given? any special campaign such as a giveaway, event appearance?).  Once these details have been finalized in chat, the influencer will insert them into the “Collab Details” screen – found by clicking the blue floating button in chat.details button in collaboration found in text featuredate amount and details screen
  4. Brand Funds Collab / Verifies Trade – After the details have been entered in by the influencer, the brand will be responsible for agreeing to those details or funding the collab if there’s a fee by clicking “Fund Collab”. If the rate is $50, the brand will be required at this time to pay the $50. If there is no fee, the brand will click the blue “Trade” button to confirm details.accept trade button for collaboration
  5. Influencer Completes Task – Once the collab details have been agreed to, the influencer is responsible for performing their end of the deal (i.e. posting to social media, taking photos, etc.). Once the influencer has performed the required action (previously agreed to and listed in the “Details” box) they’ll click the blue “Completed” button to confirm their action(s).influencer marks collaboration completed
  6. Brand Verifies Task / Funds Transfer – After the influencer confirms they’ve taken the required action(s), the brand will verify from their side that all is completed. If all has been completed as agreed to the brand will click on the blue “Verify” button and the funds (if any) will flow to the influencer that day based on the payout details the influencer has listed in his/her profile. *Note that the funds sit in escrow between the initial agreement and the actual post to ensure the influencer completes their end of the bargain. The influencer will be comforted in knowing their fee is already paid and waiting for them as soon as they post.brand verifying collaboration has been completed
  7. Review the Collab – The final step in the process (and one of the most important) is for brands and influencers to leave reviews for those they worked with. The review consists of two parts 1) star rating and 2) comments section. Reviews should be honest and thorough. It’s wise to leave a few sentences about why various star ratings are given.brand and influencer review each other


Remember that at any given time you can click into the progress bar to see whose turn it is to do what. Completing these steps are the only way that brands and influencers can get reviewed in the app, as well as the only way that collabs will transfer from you “Active” queue into the “Completed” queue.

brands and influencers can see status of collaboration in fly out screen

If you need any further assistance in your collaborations, feel free to reach out to us – /

Do you have any further questions about Collabor8? Be sure to check out our FAQ page!


Collabor8 – Frequently Asked Questions (FAQ)


  1. I have signed up for the beta so why haven’t I received an invite yet?
    • We have a limited capacity of people that Apple allows beta tests to have at any given time. We are cleaning up accounts that don’t have much activity so that we can send you an invite as soon as possible.
  2. What does “POSTPONED” mean?
    • See #4 above!
  3. I have some suggestions for the app. What is the best way to let you guys know?
    • We LOVE getting your feedback. After all, that is what this beta is for. Please send us an email to  and/or
  4. When will the app be available in the app store? 
    • If all checks out well and according to plan, we should be accepted into the app store in 3-6 weeks.
  5. I have Android and I am so bummed I can’t join the app!
    • First of all, why do you still have Android 😉  Just messin’. After we are securely in the app store and working out any additional kinks, we will roll out a version for Android. At the soonest it will be later this fall.
  6. We have both accepted each other for a collab. What do we do now? 
    • Now is where the rubber meets the road! There are no rules on who needs to start the conversation, so just get in there and open up a dialogue! One message we like to send looks like this: “Thanks for accepting my collab request! I love your products and would love to do a styled shoot for you. What are  your thoughts?”
  7. How does the payment process work if we are doing a paid collab?
    • First of all, the influencer will go into the details screen and set the rate of the collab after they have agreed upon it in the chat screen. Influencer will also set the expected due/post date. Once those 2 items are filled out, the brand will go to the details screen and make the 1-click payment which will debit the card information you have set up. The money then is held in Collabor8’s escrow account until the collab has been completed and verified by the brand. Once it has been verified, the full amount of the funds (we don’t take anything from the fee) will be deposited into the influencers Paypal or Square account. **If the collab goes dark or the influencer does not end up posting for whatever reason, the funds will be released back to the brand.
  8. I have tried connecting my PayPay but is says there is a payout method error.
    • First you need to delete your app and then reinstall the newest version. Should be good to go after that.
  9. What does it mean when I have collabs in my ACTIVE screen?
    • This means that you have both agreed to collabor8 with each other and you are ready to spark up a chat and proceed with collab.
  10. We have multiple people on our team who would like access to our Collabor8 account. How can they access it.
    • We can send an invite to their phones and they will be able access your Collabor8 acct.
  11. I accidentally sent a collab request. How do I Un-Request?
    • We are working on a option to recall the request, however as of now there is not a way within the app to do so.
  12. If you have any other questions, please don’t hesitate to email us!

7 Tips to Optimize Your Collabor8 App Experience

Good afternoon Collabor8ers!

Many of you are new to the app and are just getting familiar with the platform. Others have been on for a couple weeks now and may have already started working on collabs. Either way, we have compiled 7 tips for you to optimize your profile so that you are pleasing to the eye AND the brain.

  1. Profile Photos – When you first create an account, Collabor8 will automatically pull in your most recent Instagram photo and use it as your profile image. This is to avoid blank profiles and help beautify the EXPLORE page. We recommend that you add additional photos by clicking the “PHOTOS” button in the upper-left corner and selecting Instagram as the source. It will allow you to bring in as many photos from your Instagram feed as you want. After doing so, decide which image you want to be on the cover of your profile and hit the “PROFILE” button in the upper-right corner of your screen. If you want to see some great examples of profile photos, check out Gigi Pip (brand) or Salome Brimhall (Influencer) inside the app.Add Photos to your Collabor8 Profile
  2. Location and Bio – Many brands and influencers are trying to get word out to new geographical areas, so it is important that you specify where you are located, or where most of your followers are located. (NOTE: This will soon be a “smart” location that will allow you to select your geo location and then be able to search by area, radius, etc.). Your Bio gives you a unique opportunity to tell others about yourself and what may set you apart from others. In today’s world, we are dying to “connect” with others on a new level. This might be through a style of photography, a charitable cause, a life story, etc. Let others get to know you! After all, they need to trust who they are working with and a bio definitely helps. Check out Chelsey Hale (Influencer) or Halftee (Brand) to get an idea of a good bio. Short and sweet is OK!Bio and Location
  3. Link Social Media Accounts – Collabor8 populates a “Total Reach” that accounts for all of your social media followings. It is important to add each outlet you have because some brands are looking to grow a specific platform. For example, “Brand A” might have a huge Instagram following but they really want to get more exposure to their Periscope account. So they might pass on somebody with a big Instagram for someone with a smaller Periscope following, because they are new Periscope. You never know what will pique their interest! has done a great job at completely filling out their social media.Jane.comAs a side note, some of you have asked about the difference between VERIFIED and UNVERIFIED social accounts. VERIFIED means that we currently have an api connection that allows us to automatically tap into Instagram and Twitter (Facebook pages soon) and update the follower counts. The UNVERIFIED accounts do not currently have api connections so you must enter the number of followers that you have manually. However they do still contribute to your Total Reach.
  4. Respond to Requests ASAP – When somebody sends you a request, think of it as an opportunity to reach a new pool of people and get new content for your account. If they are a good fit, accept quickly and spark up a conversation. There are no rules on who needs to begin the chat! Feel free to send a message right away and break the ice. They are likely just as eager to work with you as you are with them. On the other hand, if they are not a good fit at the moment, click the “x” on their request sooner rather than later so they can move on as well. COMMUNICATION IS KEY!
    • Quick side note: If you get a “POSTPONED” message back from an account that you have requested, this could mean a few different things. For example, it could mean that they are currently booked for collabs, they have surpassed their collab budget for a given time frame, or they’d like to revisit the opportunity after 30-60 days. Do not feel like they have denied you. Timing is everything 🙂
  5. Keep up on collabs – On the detail screen (the blue circle with 3 lines) within each collaboration, there is a progress bar that shows how the collaboration is moving along. You can click the bar and it will open a flyout window that shows the progress in more detail. One of the BIGGEST concerns we have heard about is people who are not responded to chat messages in a timely manner. We understand that you are busy, but try your best to be as prompt as possible. See below for a graphic:Detail screen tips
  6. Keep your app updated to the most current version!! – This is unique situation for you guys as beta testers because we publish updates quite often (every 1-2 weeks) and they typically have significant changes to them. Although you can’t always see the changes, we are squashing bugs, fixing crashes and making the app faster. If you don’t update your app, the platform will be slower for you AND possibly cause issues for those that you collaborate with. So please update your app as soon as you recieve the TestFlight email notification that there is a new version. You can also open your TestFlight app at any time to see if there is an update available. NOTE: To avoid bugs being carried over to the new version, try to delete the current app on your phone first and then update to the new version via TestFlight.
  7. Curate an AMAZING platform of Collabor8ers – We want to have the best brands and the best influencers on this app so we can all work together seamlessly. If there are brands or influencers that you have wanted to work with and are not currently on the app, please let us know and we will reach out them personally to invite them to the platform. We are at your service in this regard and want Collabor8 to be a 1-stop-shop for you and your business. We are actively inactivating accounts that are stagnant to make room for people who are truly wanting to be part of this family!

We are so pumped that so many of you are loving the app and we hope to only make it better for you. We have some rad updates in the works and we hope you are excited 🙂

Have a great weekend!



5 Tips for Working with Influencers to Grow Your Brand

Where do you go when you’re in need of an opinion for a new dentist? A trusted plumber? A favorite travel destination?  If you’re like most people, you’ll ask those who are close to you, those whose recommendations you trust.

It’s likely no surprise then that 92% of consumers trust recommendations from people they know and that this ranks as the #1 form of advertising. Ranking in second and third respectively are consumer opinions posted online (70%) and editorial content from various forms of media (58%).

The rapid emergence of social media has enabled everyday people to share their opinions all over the world with the mere click of a button. When people begin to share content that is valuable and relevant, oftentimes they amass large amounts of followers. While the physical world is restrained by language, cultural and geopolitical barriers, the virtual world is one large online community united in differences. This community respects the opinions of influencers. Therefore, influencers have a very powerful sway over their followers buying behaviors.

So the question becomes, how do brands effectively tap into an influencers’ audience? We’ve compiled below 5 tips when working with influencers to help brands do it more effectively.

  • Don’t Be Afraid – When we talk with brands about working with influencers they’re often skittish about how to approach one another. Many brands think that influencers are untouchable because of their large communities of followers and their celebrity status. The truth is, many influencers share a lot in common with brand owners. They in essence are a brand, marketing themselves and adding value to the lives of their respective followers. They appreciate honest and sincere relationships.

    @melburchyoga collaborating with @ifit. Beauty meets grace.
    @melburchyoga collaborating with @ifit
  • Respect Their Profession – While it can be natural to be intimidated by influencers, the opposite problem might also occur. Some brands don’t understand the many hours and the extensive effort influencers put into curating just the right content for their followers. They hear those rare stories of “Blogger X” making 7 figures and apply that stereotype to all other influencers. The truth is, most bloggers don’t make much money blogging – it’s a passion project. Therefore, respect their media kits and their rate sheets. Always be professional in dealing with influencers, because as quickly as they can become your biggest advocate, they could also become your quickest nay-sayer.
  • Be Timely – If an influencer mentions that they’d enjoy working with you and you’ve agreed on terms (product trade, rates, dates, etc.) be sure to follow through with your side of the bargain. Don’t leave the influencer wondering if you’re still interested in working with them by not replying or delaying to send product or payment. Show them respect and they’ll return it.
  • They Don’t Owe You Anything – Oftentimes brands will send product to influencers without any advance notice and just expect for that influencer to post about their product. Unfortunately, this is not the way it works! Can you imagine if your customers came into your business and expected to barter with you on your price and offered random objects as a trade? If you’d still like to send out product with no strings attached, so be it. But keep in mind – influencers don’t owe you anything until they’ve committed to help you.

    @chaserzsd and @brandonmichaelbb showing off their @blenderseyewear
    @chaserzsd and @brandonmichaelbb showing off their @blenderseyewear
  • Be Creative – Influencer marketing is a hot new avenue for brand growth and as such it is still experiencing some growing pains. Therefore, don’t always do what your competitors are doing with their social media and collaborations. Be different! Think outside the box. Find ways to engage not just an influencer and his/her followers but your followers as well. Giveaways offer lots of neat perks, but don’t always do the same types of giveaways and sponsored posts. Make them fun and engaging. PS – Looped Giveaways are soooo 2015!

As founders of Collabor8, we’ve learned these 5 tips often the hard way as we sought to grow Arvo from its infancy. Learn from our mistakes and you can thank us later. Always strive to keep things fun and engaging, and don’t be bummed if a couple of collabs don’t bring you any results. Continually fine tune your strategy and eventually you’ll understand which types of influencers and posts will drive the most value to your brand.

Did we miss any suggestions?! If so, be sure to leave us a comment below!